Amy Rasdal
Summary
Senior Manager experienced
in Operations, Product Development, Corporate Development and Marketing. Expertise in the Internet software and
medical device industries. Proven
ability to solve complex problems, manage crises and enable people to
accomplish difficult tasks. Leads by
example in the belief that people do their best when truly given the chance to
do so. Particularly skilled in putting
together the right product development process and leading its implementation.
2001 - Rasdal Associates,
High impact consulting through extensive industry experience and a
hands-on, results oriented approach.
Services include project management, web site/web application planning
and deployment, simple
marketing programs, special projects, product development program management, project
turnarounds and product specification definition for the Internet software and
medical device industries. Special focus
on process design and implementation.
1999 - 2001 Epic Cycle Interactive,
Led full range of operational activities including engineering,
creative, project management, client services, recruiting and human
resources. Designed and implemented the
INcite Development Program. INcite
delivers rapid implementation of custom eBusiness solutions through the
deployment of standard modules and processes.
Strong focus on quality, efficiency, scalability and profitability.
1998 - 1999 Tandem Medical, Inc.,
Third employee of venture
funded, start up medical device company.
Planned and executed all market research required to define product
specifications. Designed detailed study
to prove cost effectiveness of Tandem product.
Developed relationships with key customers to prepare for success at
market introduction. Implemented all
phone and information systems.
1997 - 1998 Pyxis Corporation,
Program Manager, Marketing
and Product Development
Assembled and managed group responsible for driving new products through the functional organization. These individuals serve as product development team leaders with particular emphasis on implementation efficiencies. Responsible for formulating and implementing a product development process which significantly improved the quality and on-time release of new products.
1992 - 1997 Alaris Medical Systems,
Program Manager, Research
and Development
Served as program manager
for a variety of development projects in infusion pumps, vitals signs and
disposables. Managed group of direct
reports as well as many cross-functional team members. Responsible for releasing and shipping
several new products on or ahead of schedule.
Alternate Site Infusion
Product Manager
Provided marketing, business
direction and leadership for all assigned products to ensure that strategies
were implemented and controlled to attain sales and profit goals. Served as both marketing product manager and
technical team leader for the manufacture of IVAC’s first alternate site
infusion device.
Project
Manager
Led product development team
consisting of members from three different companies. Executed all market research to define
product specifications. Recruited eight
member advisory board of key thought leaders in alternate site infusion.
Associate, Corporate
Development
Coordinated review and
financial analysis of new technologies to identify potential alliances,
acquisitions and joint ventures. Participated
in acquisition of Siemens Infusion Systems.
Summer 1991 Advanced Cardiovascular Systems, Inc.,
Summer
Intern, Sales and Professional Relations
Developed an information system to coordinate customer interaction across functional areas. Designed a program to measure and monitor the strategic value of this information to support continuous improvement opportunities.
1987 - 1990 ASK Computer Systems, Inc.,
Software
Engineer
Combined engineering expertise, product management, and communication skills to develop ERP systems. Responsibilities included user analysis, architecture, development, testing, documentation and implementation. Interfaced extensively with customers in a variety of manufacturing environments. Reduced bug count on core module with over one hundred fixes in less than six weeks.
Education
1990 - 1992 The Amos Tuck School of Business
Administration
Master of Business Administration, June
1992
1979 - 1986 San Diego State University,
Bachelor of Science, Computer Science
Bachelor of Arts, French
Bachelor of Arts, Music
December 1986, Cum Laude. Upsilon Pi Epsilon: Honor Society for the Computing Sciences. Golden Key National Honor Society. Phi Eta Sigma Freshman Honor Society.
Other
• Certified
by The American Production Inventory Control Society (APICS)
•
Certificate in Manufacturing Studies,
•
Ability to speak and write French
fluently
•
Participant CSU International Programs,
Study in
•
Member, Board of Trustees, Jean Isaacs'
San Diego Dance Theater
•
Member, Daughters of the American
Revolution