Focus Group - Pre-Funding Medical Device Start-Up Company

Challenge
Pre-funding medical device start-up company is developing an exciting new technology to reduce hospital acquired infections. Rasdal Associates was engaged to do a nursing focus group in order to gain additional market insights and obtain end-user feedback on product design.

Action
Rasdal Associates performed the following activities:

• Developed focus group discussion guide
• Conducted focus group
• Wrote focus group report
• Provided additional market insights based on deep sector experience

Results
Rasdal Associates quickly delivered results which have allowed the client to continue development of the technology. This product has the potential to become a standard of care in preventing hospital acquired infections.