Business Planning and Assessment - “Green Tech” Company

Challenge
Energy efficient lighting company has not realized full potential. New majority owner wants to make the company successful.

Action
Rasdal Associates is performing the following activities:

• Create product development plan to get to robust product
• Make sure market size supports required investment
• Define right product features and appropriate targets
• Outline marketing strategy based on technology capabilities
• Write business plan for fundraising
• Identify team to implement and execute

Future activities will include implementation and execution of specified programs.

Results
Assessment complete. Program definition and business plan currently underway.