PR Agency Search - Major Company Insurance Group

Challenge
Major insurance company group was preparing to launch a new brand strategy. They needed a PR agency that could provide strategic direction to help them attack the market.

Action
Rasdal Associates performed the following activities:

• Select target firms
• Contact agencies to obtain information
• Determine short list of PR firms to bring in for review meetings
• Review PR agency finalists
• Facilitate final partner decision

Results
The ideal PR agency was found. Results to date have exceeded expectations.